The Client

Badminton England is the National Governing Body for badminton and they are responsible for the development and growth of the sport at all levels.

The Challenge…

Badminton England recently launched ‘No Strings Badminton’, an initiative designed to provide more opportunities for players of any age or ability to enjoy the game of badminton.  The sessions are run by ‘No Strings Badminton Coordinators’ and it’s Badminton England’s responsibility to provide them with all the training and support they need.   That’s where we came in…

How We Helped…

Badminton England approached us with a brief to create a series of videos to support the training of their coordinators that could be delivered online and on DVD.

The Somersault crew shot on location at the National Badminton Centre, Milton Keynes and captured all the footage needed to show a typical session and the different scenarios coordinators would have to deal with.  We added in graphics and Badminton England branding in post production and delivered eleven videos on a shiny new CD resource.  The No Strings team are now using it train coordinators all over the country.  You can take a see the No Strings Badminton promo by clicking here.