The Client

The University of Cambridge itself probably doesn’t need much of an introduction, but the ‘Festival of Ideas’ is an annual event coordinated by the university that celebrates the arts,  humanities and social sciences.  The 2012 event attracted over 11,000 people of all ages to over 180 events across the city.

The Challenge…

The Festival of Ideas events team have many different events to publicise, and they decided that putting together a number of promotional films would be a great way to generate some buzz and excitement about key events on the festival calendar.

How We Helped…

We were commisssioned to shoot two promotional films for the Festival of Ideas to be placed on YouTube, the festival website and various other sites in the university network.  After detailed discussions with the Festival of Ideas team, we started work on Access All Archives, a promo for a musical event at the Scott Polar Museum, Cambridge.  We decided to shoot on DSLR cameras to give the film a look that worked with the style of the it’s two subjects, and in post we added graphics and musician Joe Snape’s original music.  You can take a look at the finished video here.

The second film, titled 7 Billion: The Crowded Planet, was used to publicise a live debate on the earth’s growing population.  We conducted interviews with a number of leading experts on the subject, and in post production added kinetic text and graphics to emphasise the key points of the debate.  You can watch the finished film here.