The Client

intosport.com is an industry leading sports coaching brand, delivering high quality video coaching resources to consumers across a variety of platforms.  The company produces sports ‘academies’ that are supported by headline sponsors and equipment partners such as David Lloyd Leisure, Shock Absorber, Mitre and Dunlop.  The academies cover sports in detail, with videos and articles on skills, drills, strategy and conditioning.

The Challenge…

intosport.com aim to deliver expert sports coaching videos accessible to consumers all over the world, completely free of charge. We were approached by the company to produce all of their video coaching content and also to devise a complete video strategy.  The purpose of this strategy was to help drive traffic to the website, raise awareness of the intosport.com brand and to help deliver a significant ROI for the academy sponsors and partners.

How We Helped…

We worked with expert coaches to produce a comprehensive library of video coaching content for tennis, netball, gym fitness and running aimed at the beginner and improver level.  This content was placed on intosport.com, a free to register website, with selected videos being released on YouTube to build awareness of the brand.  To date, this strategy has achieved major success, driving traffic to intosport.com and delivering over 50,000 sign ups.

intosport.com has also built a significant following on YouTube.  Their videos currently dominate major search terms for tennis and netball and their channel has over 8.5 million views and 14,000 subscribers.  This presence on the second biggest search engine in the world has helped to massively raise brand awareness of both intosport.com and their academy sponsors and equipment partners.

We have recently worked with intosport.com to help them release their video content in an iPhone application, with iPad and Android releases in the pipeline.

The Client

The University of Cambridge itself probably doesn’t need much of an introduction, but the ‘Festival of Ideas’ is an annual event coordinated by the university that celebrates the arts,  humanities and social sciences.  The 2012 event attracted over 11,000 people of all ages to over 180 events across the city.

The Challenge…

The Festival of Ideas events team have many different events to publicise, and they decided that putting together a number of promotional films would be a great way to generate some buzz and excitement about key events on the festival calendar.

How We Helped…

We were commisssioned to shoot two promotional films for the Festival of Ideas to be placed on YouTube, the festival website and various other sites in the university network.  After detailed discussions with the Festival of Ideas team, we started work on Access All Archives, a promo for a musical event at the Scott Polar Museum, Cambridge.  We decided to shoot on DSLR cameras to give the film a look that worked with the style of the it’s two subjects, and in post we added graphics and musician Joe Snape’s original music.  You can take a look at the finished video here.

The second film, titled 7 Billion: The Crowded Planet, was used to publicise a live debate on the earth’s growing population.  We conducted interviews with a number of leading experts on the subject, and in post production added kinetic text and graphics to emphasise the key points of the debate.  You can watch the finished film here.